The power of ADVERTISING

Advertising is everywhere… Bill board posters

Internet Bus stop posters

Sports Sponsorship & Product Placement

Posters TV Radio

Magazine and newspaper advertising

Satisfying the consumer’s needs (telling you that you need something ) Advertising works by : Satisfying the consumer’s needs (telling you that you need something ) This is often achieved by making the customer believe that they need a product.

Glamorous Popular Happy The purpose of an advertisement: Adverts often show you how you will become more… Glamorous Popular Happy as a result of buying their product.

A successful advert will make the customer believe that their life will be improved by buying the product, therefore the product becomes a MUST HAVE. also …….

A successful advert must be memorable

Advertisers use different strategies…

A famous name

(persuasive language) A catchy slogan (persuasive language)

A fun character

Impressive offers

Adverts can be targeted at a specific audience Target Audience Adverts can be targeted at a specific audience Therefore advertisers choose particular magazines, time of day on TV and radio stations, particular times of year to advertise their products. For example, at this time of year there are many advertising campaigns for toys as children are looking for presents for Christmas.

For example .......

Now we are going to look at some advertisements and think about the Target audience The persuasive language The images Why someone would want to buy the product.

Pick an advert, any advert!