Entertainment Lair A Franchise of the Future Craig Holbrook 11/8/2011 Entertainment Lair A Franchise of the Future Craig Holbrook Lee McLaughlin Victor Scott Derek Waddoups Professor Frisbey

The Entertainment Lair provides a friendly setting in which our friends and customers can purchase game equipment and resources as well as participate in a variety of challenging gaming activities

Craig Holbrook 11/8/2011 A Natural Franchise Gaming has never been more popular than it is today. Dedicated gamers want to utilize proven marketing and design concepts. Franchises would be individually owned and operated. Professor Frisbey

Year-to-Year Comparison Craig Holbrook 11/8/2011 Year-to-Year Comparison Category Last Year This Year Increase Board Games $75,915 $115,856 $39,941 Role-playing Games $47,404 $77,038 $29,634 Puzzles $31,590 $38,540 $6,950 Models $19,200 $28,200 $9,000 Events $25,755 $46,065 $20,310 Totals $199,864 $305,699 $105,835 Our first year was profitable Our second year was significantly better Professor Frisbey

Sales Increase by Category Craig Holbrook 11/8/2011 Sales Increase by Category Year Board Games Role-Playing Puzzles Models Events Last year $75,915 $47,404 $31,590 $19,200 $25,755 This Year $115,856 $77,038 $38,540 $28,200 $46,065 Professor Frisbey

Sales Increase by Quarter Craig Holbrook 11/8/2011 Sales Increase by Quarter Year Qtr. 1 Qtr. 2 Qtr. 3 Qtr. 4 Last Year $37,761 $51,710 $52,292 $58,101 This Year $61,594 $64,497 $67,057 $112,551 Professor Frisbey

Craig Holbrook 11/8/2011 What We Provide Site selection and initial setup consistent with our mission statement Inventory and product selection Detailed marketing program based on: Resources of all types A variety of gaming events Financial model Professor Frisbey

Craig Holbrook 11/8/2011 The Next Steps Create detailed financial proposal including funding requirements to launch franchise campaign Identify at least two potential franchisees for next year Expand to ten additional franchises in second year Professor Frisbey