DBA STRATEGY INTO ACTION 2 PROFESSOR ROBIN MATTHEWS KINGSTON UNIVERSITY BUSINESS SCHOOL LONDON PRESIDENTIAL ACADEMY MOSCOW ECONOMIC STRATEGIES (MOSCOW) http/www.robindcmatthews.com http://www.tcib.org.uk/about.html http://kpp-russia.ru robindcmatthews.com
(current system state) T Past Future upside System state possible futures possible causes probable futures Probable causes possible causes possible futures Now (current system state) T downside robindcmatthews.com
THE FUTURE (outer dynamics) 1. What is the future outlook and 2 THE FUTURE (outer dynamics) 1.What is the future outlook and 2. What are the risks for business? Use the diagram below in your presentation robindcmatthews.com
High impact Low risk/ high uncertainty (low probability) High risk/ low uncertainty (high probability) Low impact Low risk/high uncertainty (low probability) High risk/low uncertainty (high probability) aware unaware Burkhard Schwenker, 2013
uncertainty