A new Swiss Statistics Website Choices and User feedback www.statistics.admin.ch Dissemination Working Group Thomas Schulz, FSO

The Swiss Statistics Portal 1996–2004

The Swiss Statistics Portal 2005–2007

The Swiss Statistics Portal 2007–2008

The Swiss Statistics Portal 2008–2012

The Swiss Statistics Portal 2012–2016

Online Dissemination in 2015 16,561,832 pageviews (13% mobile pageviews) 55,000 pages in 5 languages 17,950 new DB assets p.a. 200 new publications p.a. 1,955,428 downloads: DB assets 175,000 downloads: publications 150 authors (in-house) 5 Content Masters 3 staff at Information Desk 40,000 contacts (½ mail, ½ phone)

Dissemination 2010-15: Website pageviews + 7.5%

Building just another new website? 6th generation of the FSO website 3rd major technological revision 1996 – 2004 : «handmade» website 2014 – 2016 : CMS-based website 2016 – : data-driven website 1st complete renovation of all Online dissemination processes

Drivers and parameters for a new site Current CMS: end-of-life, end of support Dec. 2016 New Federal Corporate Design (CD Bund) Users: a clear trend from Desktop to mobile Our main task: answering questions to society, telling stories out of data Simple presentation of content fosters improved findability More interactivity, more attractive visualizations More individual content for specific user groups (not everything for all) A central website between Social Media, apps and other dedicated websites Open data portal opendata.swiss opens new access to data CMS Software must be updated regularly (not by FSO) Future content migration should not be dependent on CMS Software any more Scarcety of both core and decentralized capacities

Project MOD (2013-2016): objectives A new CMS, a new service provider A new Digital Asset Management, clearly separated from CMS Increased data-based publishing for most pages; consistent use of Web Service technologies  facilitate future migration Clear reduction of contents, revised structure of contents, enhanced search algorithms, Search Engine Optimization SEO Implementation of new Web Guidelines for the Confederation Optimization of website for tablets and smartphones (Responsive Design), allowing for Social Media functionalities Better access to data for third parties (e.g. Open Data portal)

Online dissemination & apps A NSI's web presence is one (massive) app Ore Lassila, nokia&W3C

Result: a clear three-tier architecture

Results Published: 20/10/2016 at European Statistics Day Pages: 6,000 (10%) Languages: 4 DE/FR/IT/EN Authors: 90 (60%)

A fully responsive website

Design choices? Very limited … Corporate Design defines … Header Font / font size & colour Distances, empty spaces Hierarchy of some elements Length of pages Number of elements on pages Top Level Navigation Fly-Out Navigation Rich Footer Etc.

Homepage (1): Top Level & Carousel

Homepage (2): Publications, DG

Homepage (3): In focus, Surveys

Homepage (4): Rich Footer

Look for statistics: an example page

Look for statistics: an example page

Look for statistics: an example page

Text on pages: reduced by accordions

Catalogues: an example (query)

Catalogues: an example (results)

A detailed page for every asset

Catalogues / asset types

Conclusions / feedback The system works  . Not a single incident since start. Increased number of pageviews, esp. from mobile devices. Increased number of downloads. Positive feedback from partners, stakeholders and management. Almost no user feedback. No news is good news? 

MERCI! DANKE! GRAZIE! GRAZIA! THANK YOU!