Rhetoric Ethos Pathos Logos.

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Ethos, Pathos, and Logos.

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Presentation transcript:

Rhetoric Ethos Pathos Logos

Rhetoric Ethos Pathos Logos Establishes credibility Expert information/opinion Pathos Emotional appeal Sympathy Logos Logical information Facts, figures, statistics

(…) I suppose that every realist knows that the democratic way of life is at this moment being directly assailed in every part of the world -- assailed either by arms or by secret spreading of poisonous propaganda by those who seek to destroy unity and promote discord in nations that are still at peace. During 16 long months this assault has blotted out the whole pattern of democratic life in an appalling number of independent nations, great and small. And the assailants are still on the march, threatening other nations, great and small. Locate the rhetoric