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Presentation transcript:

http://www.youtube.com/watch?v=oKtQEnERhSY

Rhetorical Appeals Rhetoric – The art of writing and speaking effectively Rhetorical appeals are used to persuade the audience They appeal to the audience

LOGOS - Logical Appeal Constructs a message of a well-reasoned argument an appeal to the reader’s mind and sense of reason.

ETHOS – Ethical Appeal Establishes credibility and authority of speaker an appeal to the reader’s sense of right and wrong.

PATHOS – Emotional Appeal an appeal to the reader’s emotions Stirs strong feelings within the audience

Ethos, Pathos, or Logos? CAN BE MORE THAN ONE!

Ethos, Pathos, or Logos? CAN BE MORE THAN ONE!

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?

Ethos, Pathos, or Logos?