Step 3 of Selling Process Product Presentation Step 3 of Selling Process

Product Presentation Match your customers needs with an appropriate product feature or benefit.

What To Do Communicate Features and Benefits Demonstrate Involve Customer

Communicate Repeat Customer Needs Identify Each Feature that Provides a Benefit to Meet those Needs Use Language the Customer Understands (explain technical terms)

Demonstrate Show the customer how to use the features Check for Understanding

Involve the Customer Get them Physically Involved Let them Handle Product (Ownership) Train them on Features