Department Of Commerce S.M.Joshi College Hadapsar,Pune. Prof. Rasage S.D. Assistant Professor Department Of Commerce S.M.Joshi College Hadapsar,Pune.

Business Letters

Definition The business letter is the basic means of communication between two companies. Most business letters have a formal tone.

What is a Personal Business Letter? Written from a person to a company Can be used for any purpose that requires written communication from an individual to a company, such as: To accompany returned goods Complaint letter Thank you letter Résumé cover letter

Purpose Business letters are written to inform readers of specific information. However, you might also write a business letter to persuade others to take action. Business letters even function as advertisements.

Persuasive Letters The purpose is to sell your idea to someone, attempting to get them to do something they may not want to do. AIDA Formula: First paragraph Attention Second paragraph Interest Third paragraph Desire Fourth paragraph Action

Parts of a Business Letter Date Line: current date formally written out as month, day, and complete year such as May 3, 2016 Inside Address: name and address of the business and person (if you know the person to whom you are writing) Salutation: letter’s greeting – use the same name you used in the Inside Address – using Dear Mr./Mrs./Ms./Miss Body: message or ‘meat’ of the letter Complimentary Closing: letter’s goodbye – using phrases such as Yours truly or Sincerely yours Signature: writer's handwritten signature Writer’s Identification: writer’s typed name and address

Block Style Personal Business Letter Styles All lines in the letter begin at the left margin (no tabbing or indenting)

Modified Block Style Personal Business Letter Styles Date line, complimentary closing and writer’s identification begin at midpoint

Semi-Modified Block Style Personal Business Letter Styles date line, complimentary closing and writer’s identification begin at midpoint and all body paragraphs are indented (or tabbed over) ½”

Personal Business Letter Punctuation Acceptable types of letter punctuation in business: Mixed punctuation – there will be a colon (:) after the salutation and a comma (,) after the complimentary closing Open punctuation – there will be NO punctuation after the salutation or complimentary closing

Differences between a Business and Personal Business Letter Writer’s company name and address should appear in the letterhead Writer’s business title is usually keyed under the name Reference initials are added a DS (press Enter 2 times) after the Writer’s ID – These initials are of the person who types the letter Used to easily locate who typed the letter Enclosure or Attachment notations are added a DS below the Reference Initials This is a special section that is only added if something else is either physically attached to the letter or accompanying the letter in the same envelope

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