Typography lesson closure

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Presentation transcript:

Typography lesson closure Graphic Design I

Objective Identify the differences between header/headline, caption and body copy. Also, identify the face category of different fonts (serif, sans serif, display, script)

Heading Heading /Header Definition: a title at the head of a page or section of a book. Heading

Caption/Title Definition: a title or brief explanation appended to an article, illustration, cartoon, or poster. Caption Caption

Body copy Main text part of an advertisement or any printed matter (as distinct from the logo, headline, subheadings, and graphics) that provides the 'meat' of the communication. Usually a professional copywriter writes the body copy. Body Copy Body Copy

footnote Definition: an ancillary piece of information printed at the bottom of a page. Footnotes

Typography identification What style of text is this? (Serif, Sans Serif, Display, Script) What would be a good use for this style of font?

Typography Identification What style of text is this? (Serif, Sans Serif, Display, Script) What would be a good use for this style of font? What would be a good target demographic?

Typography Identification Who would be the target demographic for a font like this? What types of documents would this be used for?

Typography identification What style of text is this? (Serif, Sans Serif, Display, Script) What would be a good use for this style of font? What would be a good target demographic?