Marketing Through Sports

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Presentation transcript:

Marketing Through Sports Sports Marketing Standard 1.3 Marketing Through Sports

Objective Three Identify reasons a company would utilize sports marketing.

Marketing THROUGH Sports Marketing of Non-Sports products or services using sports as a media Using a team or event for marketing 12

What is Marketed at Sports Events? Sponsor products or services Traded products or services Public Service Announcements (Ideas)

Borrowed Equity Where a sponsor utilizes the appeal and draw of an existing event to develop an image for its products or services with the audience Within Audience & Through Broadcast Increase Sales Increase Awareness Be More Competitive Reach the Target Market Build Relationships Develop a Corporate Image 13

Marketing Through Sports