660k Annual patient visits

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Presentation transcript:

660k Annual patient visits Case study: Physician-approved transparency OU Physicians is a group practice within the OU Medicine enterprise with: 76 Clinic locations 1,400 Employees 1,000+ Providers 660k Annual patient visits The goal at OU Physicians: Manage brand reputation within their market and drive more traffic to their website Realize greater use of patient data by leveraging collected surveys to drive marketing initiatives Foster a culture of accountability within their organization and community NRC Health - Real-time Solution Webinar 5.24.2017

132 80% OU Physicians results Ratings by the numbers… 132 VERIFIED RATINGS published by NRC Health 7.5 non-verified ratings on Facebook 1.7 non-verified ratings on Vitals 1.5 non-verified ratings on Yelp 1.4 non-verified ratings on Google+ 0.9 non-verified ratings on RateMDs ratings published on average per physician of physicians hold the #1 spot on Google search Improved their percentile ranking by more than 15 points nationally SEO and website traffic increased 51 physicians now rank in the 90th percentile nationally Interest in physician coaching program increased drastically NRC Health - Real-time Solution Webinar 5.24.2017

2,071 verified patient ratings OU Physicians results: provider sample 2,071 verified patient ratings 5.0/5 average star rating 98th percentile nationally “The value isn’t entirely in the positive reviews, it’s also in the comments that inform me where I could be doing a bit better.” – RYAN BIGGERS, M.D. NRC Health - Real-time Solution Webinar 5.24.2017

132 80% 51 OU Physicians ratings published on average per physician CASE STUDY OU Physicians GOALS Manage brand reputation within their market to drive more traffic to their website Foster a culture of accountability within their organization and community Realize greater use of patient data by leveraging collected surveys to drive marketing initiatives OUTCOMES 132 80% 51 ratings published on average per physician Physicians now rank in the 90th percentile nationally of physicians hold the #1 spot on Google search OU Physicians is a group practice within the OU Medicine enterprise with: 76 Clinic locations 1,400 Employees 1,000+ Providers 660k Annual patient visits NRC Health - Real-time Solution Webinar 5.24.2017