Capturing the attention of your audience with flare and creativity

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Presentation transcript:

Capturing the attention of your audience with flare and creativity Theme Capturing the attention of your audience with flare and creativity

Look to the professionals Magazine spreads and advertisements are full of theme ideas

Magazines and Advertisements Look for how they: Use visual and verbal elements Provide multiple opportunities for use beyond cover & theme pages Speak to audience Indicate uniqueness

Themes are recognizable Popular advertising campaigns stay with us. A good theme slogan for an ad– and for a yearbook-- is recognizable. Which company is represented by the ad on the following slides?

Which company is represented by these visual ads? TARGET is right! How do you know this is a target ad without seeing the name of the company on the ad?

Themes Are Recognizable Find an idea that speaks to you. Make sure it is timely and memorable for your readers. The Apple iPod campaign is easily recognizable and very timely.

Themes are consistent Simple elements of themes can be recognized throughout numerous pages of a yearbook and throughout numerous ads a company distributes. What is consistent between the two ads on the next slide?

What is consistent between these two ads? Font Celebrities Mustache Mustache Font Celebrities slogan slogan

Themes Have Common Elements What elements are consistent throughout these slogans?

Themes Provide A Unique Look Notice key phrases, photo treatments, coverage angles of different ads to use as inspiration in your own theme.

Themes Identify What identity does Levi create through these ads?

Themes Merge Themes combine new content with familiar content to create something new, different, and interesting. How does the ad on the next slide do just that?

What is familiar about this ad? Ipod cords, Beatles Abbey Road reference

In these ads, how does Apple use their familiar silhouette ad strategy to carry through to the newer ads? Before similar COLOR! After

Theme… unifies the yearbook shows personality tells the story of the year weds verbal & visual elements speaks to audience indicates uniqueness of year

Showcasing Your Theme The Cover

Showcase Your Theme The Endsheets

Showcase Your Theme The Division Pages

Showcase Your Theme The Closing Page

“Find it, Fix it” Look through magazines, newspapers, websites, etc. and find a visually appealing ad that speaks to you. Tweak elements of the ad to fit a theme for your yearbook. These elements could include: Font Color Placement of items slogans

“Find it, fix it” Example The Cover

“Find it, fix it” Example The Endsheets

“Find it, fix it” Example The Division Pages

“Find it, fix it” Example