Customer Decision Making

Customer Decision Making Three Types of Decision Making: Extensive Limited Routine

Customer Decision Making Factors that go into decision making: Amount of Previous Experience with Product or Company How Often the Product is Purchased Amount of Information Necessary to Make a Purchase Importance of Purchase to Customer Perceived Risk with Product Time Available to Make Purchase.

Customer Decision Making Amount of Previous Experience with a Product or Company (or brand loyalty) Very Little A Lot Limited Extensive Routine

Customer Decision Making How Often the Product is Purchased Rarely Frequently Limited Extensive Routine

Customer Decision Making Amount of Information Necessary to Make Purchase A Lot Little Limited Extensive Routine

Customer Decision Making Importance of Purchase to the Customer Very Important Not Important Limited Extensive Routine

Customer Decision Making Perceived Risk with Purchase A Lot Very Little Limited Extensive Routine

Customer Decision Making Amount of Time to Make Purchase A Lot Little Limited Extensive Routine