Who is the Speaker/Source? H – Home - country of origin, national or ethnic identity O – Occupation or profession G – Gender W – Worldview – values as reflecting religious, philosophical, or other cultural ideals A – Age R – Real Knowledge – that is what are the limitations of the speaker – what could they know or not know T – Theoretical Ideals - political, economic, or other social / intellectual values S – Social Status, including class, caste, wealth and education

What is the tone of the document? Consider the SHOCK AND AWE approach. Is the speaker or message: S – Sad or wistful? H – Haughty or condescending or insensitive? O – Obsessed or fanatical or just committed? C – Cruel or antagonistic or ruthless? K – Knowledgeable or arrogant or uncertain? A – Amused or tolerant or unsympathetic? N – Negative or defensive or judgmental? D – Deferential or respectful? A – Annoyed or outraged or disgusted? W – Worried or panic stricken? E – Excited or guilty or ashamed?