Presence and Telepresnce Scholarship: Challenges Ahead Matthew Lombard, ISPR

OVERVIEW Title double meaning Warning Examination

OVERVIEW My experience Challenges Conclusion Questions/Discussion Definitions and terminology Measurement Cohesive theory Ethics of deception Community Alliances Grand and mid-level challenges Conclusion Questions/Discussion

COHESIVE THEORY Challenge: Develop a comprehensive theory of (tele)presence that explains, predicts, is parsimonious, falsifiable and heuristically provocative.

COHESIVE THEORY Three pole model (Biocca)

COHESIVE THEORY Focus, Locus and Sensus (Waterworths)

COHESIVE THEORY Levels of Presence (Riva & Waterworth)

COHESIVE THEORY Measures, Effects, Conditions (MEC) (Wirth et al.)

COHESIVE THEORY Capacity Limited, Cognitive Constructivist (CLCC) (Nunez)

COHESIVE THEORY Comprehensive – not just one dimension (Tele)presence – presence too ambitious? Multi-level (neuro to cultural) – too ambitious? Explains – not just A leads to B Predicts – just A leads to B Parsimonious – elegant Falsifiable – not just consistent w research Heuristically provocative – new questions