Statistical investigations [ S2.1 Core Starter] Nowadays a lot of surveys are carried out by telephone and also using the internet and emails. Jot down the advantages and disadvantages of both these methods. Compare your results with the person next to you. Preamble The purpose of this activity is to consider the increasing use of telephone and online surveys. Obviously, most good practice carries directly over from face-to-face interview surveys. Possible content Realising the pros and cons of telephone and online surveys. Resources None. Solution/Notes Some possible answers are (there are many more): Telephone  only captures those with a phone, can be costly + quick, interviewee can be located anywhere Online  not certain who is responding, limited to those with access, can have low response rate, need to be clear as no chance for qualification/clarification + worldwide access, cheap, fast response Original Material © Cambridge University Press 2010 Original Material © Cambridge University Press 2010