Ch 9 Public Opinion and the Media.

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Presentation transcript:

Ch 9 Public Opinion and the Media

9.1 The media? politics Are you influenced? Lots of $$$ spent on media

1952 TV used to reach voters D. Eisenhower v A. Stevenson Purpose: Influence public opinion

Winner? Ike Included ordinary citizens in ads. Short & to the point

9.2 The Formulation of Public Opinion All about strategy “Sell” the candidate

Political Socialization Deeply held political beliefs and values begins early in life and continues throughout adulthood

socialization Socialize = fit in as member of society

(add) political Learning about values, beliefs and processes in a political system in order to participate in it effectively

How Experiences that lead us to view political issues

Agents of Socialization Toddler = family Young child = school Older child = Religion Teenager = peer groups Young adult = gender & ethnicity Mature adult = news media

And…. Historical events 1950 1960 Very different

Public Opinion Collection of many individual opinions about a public person or issue

How shaped? Special Interest Groups Represent large groups of people

Others Journalists Politicians Business leaders “their” opinions become “our” opinions

Politicians Claim that they know what the public wants Do they? Which “public” ?

Public Opinion What does it do? Guides decision by leaders Guards against poor decisions Holds society together

???? What are the 5 agents of political socialization? What are some factors of shaping public opinion?