1.02A – Principles of Design Away We Go!!!
Negative or blank space of any color to give a design room to breathe; draws attention to publication. White space
Use of big & small elements, black & white text, squares and circles to emphasize important information. Contrast
Elements of a design are centered or evenly divided both vertically and horizontally. Symmetrical balance
Elements radiate from or swirl around in a circular or spiral path. Radial balance
Off-center alignment created with an odd or mismatched number of elements Asymmetrical
Repetition/ Consistency Repeat some aspect of the design throughout the entire layout to aid navigation and improve readability. Repetition/ Consistency
Visually dividing the page into thirds vertically and/or horizontally; place the most important elements within those thirds. Rule of thirds
Grouping of elements to demonstrate their relationship to each other. Proximity/ Unity
This is the spot the eye sees when it first encounters a page. Optical Center
Where is the optical/vertical center located? Slightly above & to right of mathematical center of page
What is the visual path the eye follows when looking at a printed page? Z-pattern
What design principle gives a design breathing room & smoothes transition between elements? White Space
Can “White Space” include space between characters, lines, paragraphs, margins, etc.? Absolutely!
What design principle aids navigation and improves readability? Repetition/ Consistency
What color is “white space”? ANY color
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