Allsoft Ecommerce: global coverage with local expertise Quick and significant growth in paid orders and customer loyalty Full shopping cart and service s localization. Local payment systems expertise and integration – selection of the most convenient methods for clients. Local invoicing through usage of local legal entities – opportunity for clients to return taxes. Local customer support: inbound & outbound calls, s, chat. Marketing tools to increase the conversion rate: reminders, discounts, upsells. Regular reports, inner a/b testing, wide range of analytical tools. 15 years of Customer Experience Management. World-class customer support. All-encompassing high-level localization WHAT WE OFFER: 100+ satisfied clients, including Avast, AVG, Kaspersky, Parallels, ABBYY, DrWeb

Renders End-to-End Web development and Software Ecommerce Solution Allsoft ecommerce (cart) - high-conversion, flexible solution for orders processing and payments collection on Vendors’ websites worldwide; 15+ years on the market, software and hardware developers, 15,000+ programs Selected vendors IP globally scalable 100+ countries >3,000 vendors >10 m orders since foundation USD 47 m Revenue* 25% CAGR for 3 years** Allsoft’s current developments * Forecast FY2017 (April’17 till March’18) ** RUB Revenue FY2015A- FY2017F CAGR Allsoft Ecommerce + others Allsoft’s current presence Allsoft Ecommerce at glance

70+ payment methods Payment methods – World Latin America Asia Europe Brazil

Case: AVAST online-sales in Poland Quantity of paid orders increased by 17.5% ! Comprehensive research of the local market & Polish customers behavior. Full localization of shopping cart, currency (zloty), payment methods and service s. Local payment systems integration, including online-banking (pay by link) – the most popular payment method in Poland. UX-testing: 12 Polish respondents, 3 days of testing in Warsaw. Local customer support in Polish and increased customer loyalty. Increased conversion rate through various marketing tools: reminders, discounts, upsells. Full compliance with the GDPR.

Poland: AB-test result AB-test Paid Orders: Paid Orders:

Allsoft Ecommerce – AVAST Poland

Case: AVAST online-sales in the Czech Republic Comprehensive research of the local market & Czech customers behavior. Full localization of shopping cart, currency (Czech Koruna), and service s. Local payment systems integration, including most popular payment methods in the Czech republic: bank cards, wire transfer, online-banking, PayPal. 2 months of A/B testing and 33% growth in order quantity. Local customer support in Czech and increased customer loyalty. Increased conversion rate through various marketing tools: reminders, discounts, upsells. Full compliance with the GDPR.

Allsoft Ecommerce – AVAST in the Czech Republic Quantity of orders increased by 33% !

Allsoft Ecommerce – AVAST in the Czech Republic

Case: Kaspersky Lab online-sales in Latin America Increased conversion of paid orders by 17% ! Comprehensive research of the local market & LatAm customers behavior. Full localization of shopping cart, currency (Argentinean Peso, Colombian Peso, Chilean Peso, Peruvian Sol, US dollar), and service s. Local payment systems integration. Localization of payment methods in LatAm, including most popular method – payment in cash. Local invoicing through local legal entities – opportunity for clients to return taxes and order more. Local customer support in Spanish and increased customer loyalty. Increased conversion rate through various marketing tools: reminders, discounts, upsells. 40+ countries coverage

Allsoft Ecommerce – Kaspersky Lab in Latin America 40+ countries coverage

Allsoft Ecommerce: global coverage with local expertise New fully localized Allsoft Ecommerce shopping carts in Brazil, Vietnam, Thailand, Norway, Slovakia, Hungary, Romania etc. are also will be available soon! Follow us on Facebook And have incredible online sales!