The Marketing Case Study

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Presentation transcript:

The Marketing Case Study Situation Analysis AUDIT Current situation What sort of organisation are you dealing with? Is it large or small – how many employees are there? What does it do – the core business? Where does it operate? Who are the key players? How long have they been there? MKT 213 Marketing Case Study

MKT 213 Marketing Case Study Company organisation How is the company controlled? How are decisions made? MKT 213 Marketing Case Study

Organisation strategy/policies What are their aims? What are the key current strategies? Are there any future plans? MKT 213 Marketing Case Study

MKT 213 Marketing Case Study Company finances What is the general situation with the company's finance? Is it profitable? MKT 213 Marketing Case Study

MKT 213 Marketing Case Study Company location Where is the company situated? Is there more than one site? Does this cause logistical issues? MKT 213 Marketing Case Study

MKT 213 Marketing Case Study Company Workforce How many are there? Over how many sites? Role of UNIONS? What sort of age groupings/nationalities Education and Training? Skills? MKT 213 Marketing Case Study

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