Target market for Toyota Prius

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Presentation transcript:

Target market for Toyota Prius

Target Market B2B Customers Fleet and corporate buyers Car resellers Buy for hire/rental or company fleets Car resellers

Target Market CONSUMERS Demographics B2C Male or female 30-50 years old Married--full or empty nest, but with family responsibilities Affluent, well-informed, educated Higher managerial, administrative, or professional occupations Upper middle class Own a home

Target Market CONSUMERS Geographics Urban areas or large cities (areas that experience more traffic congestion with environmental concerns)

Target Market CONSUMERS Psychographics Early Adopters/Technology Pioneers First on the block to own the technology and embrace it Environmentally Friendly Want to do something to change the environment and their impact on Value Conscious want high fuel economy, low maintenance costs, and affordable price

Segmenting Based on Product Benefits