Explore the Auction Option How realtors and auctioneers can team up for success
Selling Property Through Auction Means. . . Quick Turnaround Time No Contingencies A Good Commission Atmosphere of Excitement
Real Estate Auctions are Growing
Auction Industry Research Study Total Auction Revenues: $270.7 Billion
Benefits of Auctioning Real Estate Top 10 List
Top 10 List 1. The ability to differentiate listings and make the property stand out amid rapidly increasing numbers of available properties in the marketplace.
Top 10 List 2. The ability to reach the true value of the property.
Top 10 List 3. The elimination of property showings.
Top 10 List 4. The ability to sell real property “as is, where is” with no post contract contingencies (i.e., financing, repairs).
Top 10 List 5. The ability to bring the seller pre-qualified bidders and buyers.
Top 10 List 6. The ability to bring the seller qualified and valid offers at a specified time.
Top 10 List 7. The ability to create an active bidding process vs. the passive process inherent in traditional sales approaches.
Top 10 List 8. The ability to accelerate the marketing process and eliminate carrying costs associated with stagnant private listings.
Top 10 List 9. Selling a property through auction can enhance your customer base.
Top 10 List 10. Auctions offer clients and customers new selling and purchasing options.
What Type of Real Estate Should Be Sold at Auction?
Selling the Seller Education Quote Industry Statistics Dispel Misconceptions Quote Industry Statistics Explain the Auction Process
Traditional vs. Auction Marketing Real Property – Benefits to the Seller Traditional Listing Auction Listing Differentiation Listed with other offerings Focus on each property separately Value Price is negotiated down Price is negotiated up After the Sale Post contract contingencies Sold “as is, where is” Pre-Qualification of Potential Buyers May be contingent on financing All bidders are pre-qualified Presenting the Offer Each offer negotiated over time Multiple offers negotiated at once Process Passive Active Time Variable Fixed
Consumers Respect Auctioneers Categorized as. . . Professional Knowledgeable Friendly Respectful Trustworthy Refined
Teaming Up with an Auctioneer Consider current alliances Ask for referrals
Team Up with an NAA Auctioneer Go to www.auctioneers.org for a list of auctioneers NAA members are committed to excellence and fairness NAA members abide by a code of ethics that protects consumers against unfair business practices NAA offers the Accredited Auctioneer Real Estate designation
Impacting Your Bottom Line
Impacting Your Bottom Line Earn Commissions as a. . . Referring agent/broker Cooperating agent/broker Listing agent/broker
Benefits of Teaming Up for Success Expand the base of business for both organizations Accomplish the seller’s goal Provide diversification in the marketplace Strengthen consumer confidence Breathe new life into the real estate market Create a win-win situation for both the auctioneer and the broker
Explore the Auction Option