M A R K E T O V E R V I E W

REACH

65% 35m OF THE ADULT POPULATION CONSUME MAGAZINE MEDIA EACH MONTH THAT’S PEOPLE Source: PAMCo Jan 2018 – Dec 2018

23m ADULTS READ PRINT MAGAZINES EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

25m ADULTS READ MAGAZINES ON DIGITAL DEVICES EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

7m ADULTS READ MAGAZINES ON DESKTOP EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

ADULTS READ MAGAZINES ON A MOBILE DEVICE EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

ADULTS READ MAGAZINES ON TABLET EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

ADULTS READ MAGAZINES ON PHONE EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

MAGAZINE MEDIA MONTHLY REACH Source: PAMCo Jan 2018 – Dec 2018

AUDIENCE

MAGAZINE MEDIA MONTHLY REACH BY age millions 4.7 0.8 4.0 5.8 1.3 4.7 5.5 1.2 4.4 5.9 1.6 4.3 5.1 1.5 3.6 4.2 1.6 2.2 2.9 1.4 0.8 Source: PAMCo Jan 2018 – Dec 2018 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY gender millions 14.3 8.8 10.1 19.9 14.6 13.9 Source: PAMCo Jan 2018 – Dec 2018 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY gender Source: PAMCo Jan 2018 – Dec 2018

MAGAZINE MEDIA MONTHLY REACH BY social grade millions 20.9 14.1 15.7 13.4 9.3 8.3 Source: PAMCo Jan 2018 – Dec 2018 GB adults 15+

MAGAZINE MEDIA MONTHLY REACH BY employment status millions 15.2 9.7 11.5 4.7 3.3 3.6 7.8 6.5 3.6 2.6 1.2 2.3 1.0 0.6 0.8 Source: PAMCo Jan 2018 – Dec 2018 GB adults 15+

66% OF MILLENIALS (16-34) CONSUME MAGAZINE MEDIA EACH MONTH 36% 56% 12% 52% Source: PAMCo Jan 2018 – Dec 2018

64% OF ABC1 MEN CONSUME MAGAZINE MEDIA EACH MONTH 38% 48% 20% 40% Source: PAMCo Jan 2018 – Dec 2018

79% OF ABC1 WOMEN CONSUME MAGAZINE MEDIA EACH MONTH 56% 60% 17% 54% Source: PAMCo Jan 2018 – Dec 2018

69% OF FAMILIES CONSUME MAGAZINE MEDIA EACH MONTH (WITH CHILDREN IN HH) CONSUME MAGAZINE MEDIA EACH MONTH 42% 58% 12% 53% Source: PAMCo Jan 2018 – Dec 2018

AD SPEND

£776 million spent on magazines in 2017 SHARE OF UK ADVERTISING EXPENDITURE 2017 £22,191m TOTAL AD SPEND £776 million spent on magazines in 2017 Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: AA/WARC Expenditure Report, April 2018

SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2017 £14,391m TOTAL AD SPEND Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: AA/WARC Expenditure Report, April 2018

1 3 4 5 CLOTHING + ACCESSORIES £70M COSMETICS + PERSONAL CARE £46M HOUSEHOLD EQUIPMENT +DIY £36M 4 5 LEISURE EQUIPMENT £25M MOTORS £23M Source: NMR January – December 2017

Top Magazine Advertisers 1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20 Source: Nielsen AdDynamix

FORECAST 2015-2018 (AA/warc) Magazine media ad spend by platform 2015–2018 £m, Current prices 941 877 776 710 664 Source: Advertising Association/WARC Expenditure Report (November 2018 release)

CIRCULATION

AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC January – June 2018 (consumer titles)

ENGAGEMENT

Engagement scores Print Digital 88% 92% Agree that reading magazines is time well spent 81% 85% Trust what they read in magazines 72% 72% Feel a close connection with magazines 71% 72% Think that magazines offer them something they can’t get elsewhere Source: PAMCo Jan 2018 – Dec 2018

MAGAZINE READERS SPEND AN AVERAGE OF 106 MINS 17 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

…CONSUMING MAGAZINE MEDIA EACH MONTH MEN / WOMEN SPEND AN AVERAGE OF… 87 MINS 117 MINS 17 MINS 17 MINS …CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

MILLENIALS (16-34) SPEND AN AVERAGE OF 83 MINS 15 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

ABC1 MEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH 87 MINS 18 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

ABC1 WOMEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH 118 MINS 18 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

FAMILIES (WITH CHILDREN IN HOUSEHOLD) SPEND AN AVERAGE OF 89 MINS 17 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018