Classic Hits Adult Hits Alternative All Sports News Talk Core Demo: Adults 35-54 Gender: Male 51.2% Female 48.8% 1 MILLION + LISTENERS With over 30 years in its format, KLUV is a proven results getter and is a heritage station in DFW. KLUV is format exclusive with a loyal audience that’s hard to reach elsewhere. The biggest and wealthiest consumer segment in DFW, the Baby Boomers, are KLUV’s core audience who can buy now. With family-friendly content, KLUV is a highly interactive format with people who actively tune to KLUV to actually LISTEN and participate. Listeners stay thru the breaks and actively listen. Classic Hits Core Demo: Adults 25-54 Gender: Male 49% Female 51% 1 MILLION+ LISTENERS 100.3 Jack FM is DFW’s EXCLUSIVE Adult H its Radio Station. While the playlist is centered in the ‘80s, it is also diverse by design with hits from the ‘90s mixed in with those of the 2000s - plus - the occasional current mega-hit. JACK truly is, ‘the station everyone can agree on!’ With its broad playlist, limited commercials and promotions that appeal to the modern DFW listener, JACK is consistently one of the top-ranked stations amongst Adults, 25-54. Unlike others that skew male or female, JACK delivers a gender balance that mirrors the DFW Marketplace: 50% female/50% male! Adult Hits Core Demo: Adults 29-45 Gender: Male 51% Female 49% Projected 800,000 to 1 Million LISTENERS Alternative Rock, Modern Rock and Adult Album Alternative and Pop/Alternative have blended into today’s ‘Alternative,’ with a Male/Female audience balance. It’s mainstream nature is played out on Saturday Night Live, Late Night TV talk shows, Music Award shows and Super Bowl Halftime performances. Playing a unique and customized music mix that will include today’s best alternative artists such as Cage the Elephant & Portugal. The Man as well as classics like Blink 182 & Nirvana. Alternative Core Demo: Sports Fans Gender: Male 65.3% Female 34.7% 1 MILLION+ LISTENERS KRLD-FM is100,000 watts of Sports Radio that hit the airwaves in DFW in 2008.  The New Morning Show started in April finalizing the line up. It is the Play by Play home of the Cowboys, University of Texas, Texas Motor Speedway, NFL Playoffs and Super Bowl, March , Madness. The FAN shows Cume & AQH Gains Persons 1849. The Fan is committed to providing the young-minded, fun-at-heart DFW sports fans with an innovative and engaging approach to sports talk “the fan comes first” for years to come. All Sports Core Demo: Hispanic Adults Gender: Male 57% Female 44% 470,000+ LISTENERS LaGrande 107.5’s regional Mexican format describes a blend of music genres that originated in different geographic areas of Mexico but have grown to be broadly accepted. Musical styles include norteña, banda, ranchera, and rhythmic. Popular artists include Duelo, La Arrolladora Banda El Limon, Los Rieleros, Espinoza Paz, Joan Sebastian, Pesado, Los Tigres del Norte, and Gerardo Ortíz. The format is most popular among younger listeners of Mexican descent, especially among working men, but through the recent years has spread as far south as Central and South America making it popular with a growing number of Hispanic Americans of non-Mexican origins. Chiquilín leads the day with AM drive. Spanish Contemporary Core Demo: Adults 35-64 Gender: Male 57.7% Female 42.3% 530,000+ LISTENERS The station for news, traffic and weather in North Texas. KRLD-AM serves the community as the only AM information station that is live and local weekdays, 5a-9p. KRLD-AM is a heritage station in the Southwest with a powerful 50,000 watt signal. KRLD-AM reaches over 500,000 weekly listeners according to the December PPM Ratings. KRLD-AM is the and can increase opportunities for clients on air and on site. KRLD-AM reaches the affluent, upscale listeners in the DFW Metroplex. News Talk