You may want to take out something to write with and on. Persuasive Appeals You may want to take out something to write with and on.

Aristotle’s Persuasive Appeals Logos - appeal to reason, logic, and facts Pathos - appeal to emotion Ethos - the appeal to the listener’s values/character

Logos Use of logical arguments Use of statistics Ex. If we all accept that killing another human being is a crime, how can state sanctioned killing of criminals be justified, even for the worst offenders. Use of statistics Ex. A recent study from Alloshri University’s School of Criminal Justice found that defendants from minority groups in the U.S. are 37% more likely to be given the death penalty over those in the majority population.

Pathos Use of personal anecdotes (stories) Extended metaphors/similes Ex. Story of a crime victim crying at the thought of the criminal escaping from prison. Extended metaphors/similes Emotionally loaded language Ex. using the term “murderer” vs. “convicted felon” Symbolism Ex. Having a picture of the U.S. flag behind you as you give your speech to inspire patriotic feelings associated with the argument Personification Ex. Death Row is stifling America’s role as leader in human rights issues throughout the world. Vivid descriptive language

Ethos Naming experts credentials when giving quotations or information in your speech. Ex. John Daniels, U.S. ambassador to Russia during the Reagan Administration, claims that “human rights abuse issues related to capital punishment in the United States historically make negotiation with Russia over human rights issues difficult.”