Unit 6-Research Organisations

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Research organizations

Presentation transcript:

Unit 6-Research Organisations By Eoin Godfrey

Introduction In this presentation, I will research and explain how different organisations such as BARB, RAJAR and ABC conduct their work to define audiences for media productions; I will look at the types of research and tools they use to do this.

Barb (Broadcasters' Audience Research Board) The Broadcasters' Audience Research Board is one of the organisations that complies the viewing figures for UK Television audiences; it was founded in 1981and uses quantitate research to get the ratings for each day of the year. One of the media companies that uses this organisation is the BBC; to receive the data, they ask people to take part in a selected panel, where they use a special meter attached to TVs and PCs to track ratings and viewings; this helps them define their audiences for their ratings based on what the selected households are watching.

Barb (Broadcasters' Audience Research Board) Figures

RAJAR (Radio Joint Audience Research Limited) RAJAR is the organisation that provides a single audience measurement for the radio industry in the Untied Kingdom; the company was founded in 1992 and is jointly owned by the BBC and Radiocentre. RAJAR uses qualitative research as radio stations commit to RAJAR for the duration of their contract and fees revised annually. Some of the radio channels that RAJAR comply information for include BBC Radio and Q Radio as they mainly comply information for British Radio Companies.

RAJAR (Radio Joint Audience Research Limited) Figures

ABC (Audit Bureau of Circulations) The Audit Bureau of Circulations is a non-profit organisation that was founded in 1931 in order to provide an independent verification of circulation/data figures of advertising within UK published newspapers and as a response to requests for an independent source of circulation data. They use quantitative data as they are receiving the data from after a certain number of people have read the newspaper in the form of reports.

ABC (Audit Bureau of Circulations) Figures