Pearson Longman American Government Classroom Response System Topic 15: The Media Copyright 2010 Pearson Longman

A major goal of the news media is To provide a balanced and serious analysis of important policy issues To attract as large an audience as possible To gain the support of government officials for federal funding To cover news stories that have not been addressed by others Copyright 2010 Pearson Longman

A major goal of the news media is To provide a balanced and serious analysis of important policy issues To attract as large an audience as possible To gain the support of government officials for federal funding To cover news stories that have not been addressed by others Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman A style of news reporting that focuses on facts and presents all sides of a controversy is known as Biased journalism “Yellow” journalism Objective journalism Issue journalism Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman A style of news reporting that focuses on facts and presents all sides of a controversy is known as Biased journalism “Yellow” journalism Objective journalism Issue journalism Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman When the Washington Post published a story on poor care at the Walter Reed Army Medical Center, it was operating in its role as a Signaler Framer Publisher Watchdog Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman When the Washington Post published a story on poor care at the Walter Reed Army Medical Center, it was operating in its role as a Signaler Framer Publisher Watchdog Copyright 2010 Pearson Longman

Over the past 30 years, political coverage has Moved from a positive portrayal of newsmakers to a more critical, negative analysis of current events Moved from a critical, negative analysis of political events to a more positive portrayal of newsmakers Always been basically positive Always been basically negative Copyright 2010 Pearson Longman

Over the past 30 years, political coverage has Moved from a positive portrayal of newsmakers to a more critical, negative analysis of current events Moved from a critical, negative analysis of political events to a more positive portrayal of newsmakers Always been basically positive Always been basically negative Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman A short, frequently repeated video clip used during TV coverage of campaigns is called Narrowcasting A sound bite “Yellow journalism” Agenda setting Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman A short, frequently repeated video clip used during TV coverage of campaigns is called Narrowcasting A sound bite “Yellow journalism” Agenda setting Copyright 2010 Pearson Longman

The CBS Evening News is an example of Print media New media Broadcast media Public media Copyright 2010 Pearson Longman

The CBS Evening News is an example of Print media New media Broadcast media Public media Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman When the president personally speaks with reporters at a meeting organized to transmit news, the meeting is called a Press release Press conference News briefing Pseudo-event Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman When the president personally speaks with reporters at a meeting organized to transmit news, the meeting is called a Press release Press conference News briefing Pseudo-event Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman The majority of commentators on talk radio analyze the news from a(n) __________ perspective. Conservative Liberal Balanced Independent Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman The majority of commentators on talk radio analyze the news from a(n) __________ perspective. Conservative Liberal Balanced Independent Copyright 2010 Pearson Longman

What is your primary source for political news? Newspaper Television Radio Internet Copyright 2010 Pearson Longman

Copyright 2010 Pearson Longman The Pew Research Center has asked, “To what extent do you see political bias in news coverage?” How would you answer this question? A great deal A fair amount Not too much Not at all Copyright 2010 Pearson Longman