Science Communication and Social Media Edyta Zielinska Science Writer, Media Relations Tim Mosca Associate Professor, Neuroscience + Twitterer extraordinaire

Science Communication and Social Media Why should you bother publicizing your research? How does Media Relations help publicize your research Social media for scientists Why is it worth my time (and how much time)? How do I get on it? How do I grow my community?

Why Work with Public Relations to Publicize my Research? It’s an exercise in storytelling. Telling your scientific narrative simply and evocatively can: help you write better grants help explain your science on the fly help you create better posters and meeting presentations Why do this? Interest researchers from another field – potential future collaborators Attract talented students or fellows Start conversations

Example

Media Relations Toolbox Embargoed Press Release or Pitch Press Release Direct Pitch Potential Payoff Research Brief Social Media Effort

Process Contact us early Send your manuscript acceptance letter THE SAME DAY you get it: [esz001@Jefferson.edu, Edyta.Zielinska@Jefferson.edu] This gives us the widest range of options for promotion Some journals publish your manuscript online a day or two after acceptance – unless we ask them to hold it Gives us enough time to prepare a press release for your work Gives reporters enough time to interview several sources and write up their piece

What’s the role of social media? The role of traditional media is fundamentally changing. More people get their news and information from social media than traditional outlets. Implications: The tools PR offices have relied on have fewer returns BUT, everyone can be a publisher, anyone can grow an audience/community The Jefferson community can play an important role in getting our own message out more broadly, if we participate #JeffersonResearch