Unit 3 – Assignment Two Task One.

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Presentation transcript:

Unit 3 – Assignment Two Task One

Introduction In this task I will be……. (describe what you will be talking about in this task)

What is market research? Define what market research is What is primary market research? Give some examples What is secondary market research?

Focus Group & Pepsi Describe what focus groups are Explain how Pepsi used a focus group Who did they ask? What was the general response from the focus group? What product did they launch as a result?

Sampling and Pepsi Describe what sampling is Explain how Pepsi used sampling What product did they launch as a result? How successful was the product? Tell a story – give some facts/figures from the case study Where did they conduct the sample?

Observations – Pepsi Explain what observations are Who did Pepsi observe and with what? What was the outcome of this observation? What product did Pepsi launch ? Was it successful? Give facts/figures from the case study

Internal sales data - Pepsi What is internal sales data? How did Pepsi use this? What facts/figures do you have to support this? Overall, what was the outcome of this market research?

Summary What have you found out? Give a general overview of Pepsi and the market research they used

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