A presentation by: group 4 (the Elites) RE-BRANDING NIGERIA’S IMAGE IN THE INTERNATIONAL COMMUNITY.

Introduction The image of Nigeria is the impression of Nigerians and the wider world about Nigeria. In the international community, it has been discovered that Nigeria’s image has not been worthwhile, hence, the need to rebrand the image of Nigeria. Due to corruption and other fraudulent activities in the country, several international bodies have thought Nigeria to be a dark country. Therefore, it is expedient to change this negative image of Nigeria and her citizens in the sight of the wider community. This is to give Nigeria a good name.

Approaches/methodologies to Rebranding It is quite important to know the problem of Nigeria, before seeking to bring about positive changes. The problem of Nigeria is basically THE MINDSET OF THE CITIZENS. This will be of great benefit in and outside the country. The Pull factor: this has to do with attractions made in Nigeria, to attract investors. The Push Factor: this is the projection of the image of Nigeria to the outside world. System theory: Management of internal crises is also very important. Nigeria should stop running to other country

Sectors for Rebranding Entertainment Sector Information Communication Technology Power sector Agriculture Educational sector (very key) Transportation. Market system Health

CHALLENGE Lack of skills Political party oppositions Religious crises Environmental abuse/pollution Orientation Unemployment Corruption

FINDINGS Stereotyping Terrorism Greed-money swindling

Recommendations Youth empowerment and entrepreneurship Policy management/ continuity in governance Re-orientation-media campaign Revenue diversification Patriotism Encouragement of exports Restructuring Educational reform

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