Spectator Consumer Observes an event for entertainment.

Slides:

Advertisements

Similar presentations

3.02 Position products/services to acquire desired business image.

Advertisements

M 3.03 & Changing Products Keep up with changing consumer preferences Keep up with changing technology Keep up with competition.

4550 Consumer Processing: Models of Consumer Response Professor Campbell 1/27/05.

1 Buying Behaviour. 2 Types of consumer behaviour  Routine response behaviour  Limited decision making  Extensive decision making.

4550 Consumer Processing: Models of Consumer Response Professor Campbell 1/27/05.

Welcome to class of understanding consumer behavior -Dr. Satyendra Singh.

Conducting Situation Analysis: Customer Environment

1 Matakuliah:G0492/ English for Advertising Tahun: 2005/2006 The Consumer Audience Consumer Behavior Cultural and Social Influences on consumers Psychological.

Part 2: Planning and Strategy Chapter 4

Manage promotional activities to maximize return on promotional investments.

© McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.

Chapter 13 Promotional Licensing and Sponsorship.

6 CONSUMER BEHAVIOR Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of.

Daily Motivational Video Your tattoo was $ How much should you tip? How much should you tip the artist?

Managing Mass Communications. What is Sales Promotion? Sales promotion consists of a collection of incentive tools, mostly short term, designed to stimulate.

Introduction: What is Consumer Behavior? MAR 3503 January 10, 2012.

SEGMENTATION AND TARGETING

Person making decisions Person does or does not purchase

1.11 Manage promotional activities to maximize return on promotional investments.

4.04 PowerPoint 4.04 Understand activities and careers in marketing.

  Needs   Wants   Drive   Physiological needs   Safety needs   Social needs   Personal needs   Perception   Selective exposure   Selective.

5.01 Notes. Distinguish between spectator and participant consumers. – Spectator consumers observe an event for entertainment. Example: Friends attend.

AB 219 Marketing Unit Three Consumer and Business Buyer Behavior Note: This seminar will be recorded by the instructor.

Sports & Entertainment Marketing Mr. Bernstein Public Images, pp April 11, 2013.

Chapter 7 Event Marketing

BUSINESS 1 Understanding Marketing Processes and Consumer Behavior.

Module – 2 The Rural Consumer

Chapter Sport Consumer Behavior B. Christine Green, University of Texas at Austin Carla A. Costa, University of Illinois at Urbana-Champaign C H.

SALES AND PROMOTIONS Know Your Options Types of promotion.

MGT301 Principles of Marketing Lecture-15. Summary of Lecture-14.

MGT 350 Week 3 DQ 2 What decision making model do you prefer? Why? How do the influences of internal and external stakeholders affect the decision-making.

SEM A - Selling PE - Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer PI – Determine.

Competition Analysis/ Market Analysis

7 Market Research Section 7.1 What Is Market Research?

Sport Consumer Behavior

Consumer Decision Making

The Consumer Decision Process

INTRODUCTION Cash-less way of transaction, enabling for later payment for the services received earlier. American Express, Master card, Visa-Big.

Connecting with Customers: The Art and Science of Marketing

7 Market Research Section 7.1 What Is Market Research?

Simple Response Model Stimulus Organism Response.

Chapter 5 Market Segmentation

Tourism Marketing for small businesses

4.04 Understand activities and careers in marketing.

Chapter 4 Demonstrate why communication is a key factor in advertising effectiveness Explain how brand advertising works Understand the six key effects.

WF Sports & Entertainment Marketing II

Figure 3.2 The evaluation system

Chapter 6 Analyzing Consumer Markets and Buying Behavior

7 Market Research Section 7.1 What Is Market Research?

Marketing Functions Marketing Co-Op.

Consumer behavior and Market Segmentation

The Marketing Mix.

© Prentice Hall, 2007Excellence in Business, 3eChapter Connecting with Customers: The Art and Science of Marketing.

Sports & Entertainment Marketing II

Marketing: the consumer

Chapter 6 Analyzing Consumer Markets and Buying Behavior

1.05 Product Knowledge.

4.05 Position venture/product to acquire desired business image.

7 Market Research Section 7.1 What Is Market Research?

Chapter 6 Analyzing Consumer Markets and Buying Behavior

Consumer Decision Making

7 Market Research Section 7.1 What Is Market Research?

WF Sports & Entertainment Marketing II

Marketing CHAPTER Marketing Basics

Spectator Consumer Observes an event for entertainment.

1.05 Product Knowledge.

Chapter 9 Sales Promotion Strategies

MKT 435 All Discussions CONSUMER BEHAVIOR The Latest Version // uopcourse.com

MKT 435 MKT435 mkt 435 mkt435 All Discussions CONSUMER BEHAVIOR The Latest Version // uopstudy.com

Presentation transcript:

5.01 Analyze Factors that Influence the Consumer’s Decision-Making Process.

Spectator Consumer Observes an event for entertainment

Participant Consumer Actually involved in an event.

Consumer Decision Making Process Intrinsic factors: personal reasons for attending an event Attitude or personal preference Perception of the event

Consumer Decision Making Process Extrinsic factors: other influences on a person’s decision to attend an event. People Situations

Consumer Decision Making Process Occasional factors: rare or special reasons to attend an event. Location Time of the Event Weather

Levels of Consumer Motivation Uninformed Informed Preference Action

Uninformed Consumers are unaware of the product’s existence. Promotional objective: to inform the consumer about features and benefits of the product.

Preference Consumers identify with a particular product. Promotional objective: to create goodwill and differentiate the product form others.

Action Consumers make a purchase. Promotional objective: reinforce the buying decision.

Informed Consumers become aware of the products existence. Promotional objective: to inform the consumer about features and benefits of the product.