Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.

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Presentation transcript:

Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is advertising?”

https://www.youtube.com/watch?v=WcRr-Fb5xQo

What is Advertising Advertising is any paid promotion of an idea, good, or service by an identified sponsor. An example of an idea would be ________________ An example of a good would be ________________ An example of a service would be ________________

What is Advertising? When companies are deciding on what promotion method will be effective in reaching their target market, advertising offers many possibilities. With a variety of media options, there is flexibility in delivering the message.

What is media? Media are the agencies, means, or instruments used to convey advertising messages to the public. The four types of media are: Print Broadcast Online – ( & social media ) Specialty - transit

Types of Media –Print Media Newspapers – Generally a local medium allowing an advertiser to target hometown customers Geographically selective and inexpensive Effective for local businesses

Print Media Magazines - More regional and national in scope Larger number of subscribers Ability to select a specific audience Magazines can be industry specific

Print Media Continued Outdoor Advertising - Consists of billboards found inside stadiums and on roadways Offers the ability to geographically select an audience Major disadvantage is that the message must be short, concise and appealing

Print Media Continued Direct Mailing- Can be printed or electronic Good way to keep current customers aware of new products, services, or upcoming sales Enables advertisers to be highly selective when targeting a particular audience Disadvantage is that it can yield a low level response in relation to items sent. Also has an image problem. Junk mail!!!

Broadcast Media Radio - Reaches a segmented audience Low cost and can communicate in many settings Major disadvantage is that is does not broadcast a visual image

Broadcast Media Continued TV - Major advantage is sight, sound, and motion Can target an audience based on a specific program Product Placement- ads scripted into movies and TV Major disadvantages: the cost, a 30 second commercial can run from $200,000 to $600,000 Clutter

TV- Media http://www.youtube.com/watch?v=M1HXXcVFySM http://www.youtube.com/watch?v=KjB6r-HDDI0

Online Advertising Banner ads and special advertising messages through personal e-mails advantage: is number of “hits” to site can be counted disadvantage: not everyone has computers

5 Companies That Transformed Advertising In 2013 Read the Forbes article about Buzzfeed and answer the questions. Complete the Tasty activity and share with the class https://www.youtube.com/watch?v=7doupC h2U74

Review What are the different types of media used to advertise? What are some examples of print media? What are some examples of broadcast media? What is a disadvantage to online advertising?