Advertising Across Platforms

Slides:

Advertisements

Similar presentations

ACTIVE ADVICE FOR ACTIVE CAREERS Mens Work Womens work? In Active Leisure and Learning Lesson 1 Task 1.

Advertisements

Code 2 Layers. Step 1 Using 2 Layers Step 2: There are 2 layers Using 2 Layers.

Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

The Art of Selling. 22/1/15 Introduction to Advertising TP: Advertisers think carefully about the content, audience, purpose of their adverts to make.

L3 - Action Adventure – Character Roles Tuesday 5 th March 2013.

BINGO!. Make a bingo card Choose 6 from this list to make your bingo card product audience moving image e-media trial company print platform.

Computing Theory: HTML Year 11. Lesson Objective You will: o Be able to define what HTML is - ALL o Be able to write HTML code to create your own web.

Writing a Prologue and Advertising a performance Learning Objectives  To be able to write my own version of the “Romeo and Juliet” Prologue.  To be able.

Achievement Standard 1.4 The moving BODY and its messages Credits: 4.

Conventions of a Magazine Advert. Conventions The release date Place(s) of Purchase Image of the DigiPak cover/logo/band symbol/prominent image Artist’s.

What does AIDA stand for: A. Attractiveness, Interest, Desire, Action B. Attention, Interest, Design, Action C. Attractiveness, Interest, Design, Action.

Music Video Questionnaire: Results Eleanor Mayo. Introduction and methodology  The purpose of conducting a questionnaire for the construction of the.

DiDA – Image manipulation Project You will have 2 weeks to complete this project. You will be assessed on the following areas – Audience and purpose –

The impact of rainforest destruction LO: To understand the impacts of rainforest destruction (and to categorize these as local, national and global) To.

My product fits all the cap codes as it does not have any inappropriate language, nudity, pornographic images and does not have any false statements as.

Jonathan Pearce ASSIGNMENT 1. In the film trailer the main style of the film is action with comedy, As it is shown in the film trailer. The purpose of.

Non fiction What is Non-fiction? Where have we come across it before? Key Skill One: Communication of ideas Deeper thinking question: Do you think that.

Look at the images and on your whiteboard write down who the target audience might be and why End.

Codes and Conventions of contents pages. By Eleanor Raftery.

AS Media Studies MS1: Media Representations and Responses Please have your folder, paper and a pen out ready to begin the session.

Gender Stereotypes in Advertisements. Task On your loose-leaf make a chart similar to the one shown below; for each ad choose adjectives, descriptors.

Cultural Assumptions in Marketing - Advertising.  To understand the basic ways television advertising works.

Learning Objectives Design a basic television advertisement for your cinema. Create a good television advertisement using your cinema logo. Develop a.

Homework: Select 4 major sports (e.g. football, hockey, basketball and tennis). Contrast (find differences) between the men’s and women’s tournaments.

Gender Stereotypes in Advertisements

What are the different gender stereotypes implied by these pictures of teens?

Unit 21: Web Graphics A05: Banner Advert

Advertising Across Platforms

Gender stereotypes and the media

Gender stereotypes and the media

The Apprentice Enterprise Skills.

What do all of these images have in common?

The impact of rainforest destruction

Positive This advert breaks gender stereotypes in many ways. For example, the writing (In bold) says “Anyone can wear pink...” this goes against the general.

Unit 6: Critical Approaches to Creative Media Products

A Level Media Studies.

Component One Section A: Advertising & Marketing - Tide print Advert

Component One Section A: A reminder…

Create a project proposal specification document for the new product

Lesson Objectives: 1. To understand stereotypes and consider how and why they are used in the media 2. To textually analyse how groups are represented.

Practice of Terminology

Essential Question How can geography be used to understand the world?

What is your favourite image and why

Percy Jackson and the Lightening Thief

Section 1: What your task is and your initial impressions

Representation │ Audiences │ Industries │ Language

Gerunds; Conventions; Describe; Target Audience

Thursday May 19th 9.00am 2hr 30mins

Conventions; Target Audience; Describe

The Midnight Blood.

LO: to identify and analyse the effect of presentational features

10 minutes – Final notes on how to examine an advert.

Targeting Teens.

Analysing the music magazine “Mojo”

Creative Media Pre-production Introduction Creative Media GCSE

Discuss in your groups: Which of these adverts were banned?

MEDIA LANGUAGE AND REPRESENTATION

Can the Battle of the Somme be considered a victory for the allies?

Media Unit Writing a Film Review.

Analysing Persuasive Techniques

Reading Advertisements

Advertising Across Platforms

1. Why Marketing Research?

CSP Advertising & Marketing

2015 State Convention Focus Tables.

GREEN PEN TIME Extension tasks:

1. What animal 2. Male or Female ? 4. Male or Female? Why? Why?

Lesson objective To design a Poster to advertise a forthcoming Art Deco Exhibition At Leeds City Hall Success criteria: Build you will use the designs.

Presentation transcript:

Advertising Across Platforms Lesson 6 Advertising Across Platforms

Lesson Objective At the end of this lesson we will have considered how male and female deodorant/antiperspirant products are marked on the television.

Task Create and complete a table in your books, like this, to detail the codes and conventions used to market deodorant/antiperspirant products to males and females. MALE PRODUCT CODES AND CONVENTIONS FEMALE PRODUCT CODES AND CONVENTIONS

Advert 1 Advert 2 Advert 3 Advert 4 Advert 5 Advert 6 Task: Female products Watch the following adverts, taking notes on Use of slogans Use and placement of text Font type, size and colour Where the product is placed The image(s) that accompany product Use of sound/dialogue Advert 1 Advert 2 Advert 3 Advert 4 Advert 5 Advert 6

Advert 1 Advert 2 Advert 3 Advert 4 Advert 5 Task: Male products Watch the following adverts, taking notes on Use of slogans Use and placement of text Font type, size and colour Where the product is placed The image(s) that accompany product Use of sound/dialogue Advert 1 Advert 2 Advert 3 Advert 4 Advert 5

Plenary What sort of codes and conventions did you find running throughout the male adverts? What sort of codes and conventions did you find running throughout the female adverts? Why is there a difference between the two? What does this suggest about the stereotypes being made about men and women? What do advertisers assume men want? Women want?