The American Dream Notes
A Wish List 1. Private home Permanent sign of middle class identity Trailer parks temporarily satisfied housing needs in construction crunch of 1946-1960
2. Common entertainment Lower educated populations did not want bookshops & coffeehouses Bowling alleys & diners provided cheap, comfortable fun
3. Furnishings Consumers bought items not available during Depression & WWII 1946-1950 21.4 million cars / 20 million refrigerators / 11.6 million TVs Design of items were gaudy—responding to a lack of creature comforts for 15 years
Mass Production, Mass Identity, Mass Spending, Mass Chaos All three had roots in lower class world, modernization would mainstream them Diners—New England lunch wagons feeding dock workers beginning in 1890 Railcar production shifts from stockcars to diner buildings Bowling—largely popular in basements of immigrant bars Automatic pinsetters allow for larger, more convenient centers Trailers—symbols of transient workers Lack of housing in postwar US allowed mass produced trailers to become a viable option for young families
Social Upward Mobility Larger, flashier, more homogenous examples illustrate lower classes rising in importance in society Mainstream America will assimilate them into popular culture A maturation of society Lower class did not abandon old habits for new ones (diners/bowling)
Segregation Explicit Diners segregated lunch counters between white/black Broadway Diner (Columbia, MO)…blacks could not enter and ordered from outside window Implicit New bowling alleys built in newer suburbs away from African American communities
The end of the big three Diners Franchise chains (McDonalds, Steak n Shake, etc.) offered pre-known, popular menus…opposed to single store, unique offerings
Bowling Alleys Different entertainment options (multiplexes, malls, etc.) split market share Popular appeal of sport decreased in favor of more sophisticated attitudes
Trailer Parks Construction of homes caught up and surpassed demand for houses Flooded trailer market led to fall in prices…bought up by poor under class