TV Ads Motivate Likely Buyers, Driving Them to their Local Dealership – 2X More Than Any Other Medium Which of the following made you aware of your local.

Slides:

Advertisements

Similar presentations

Why Adaptive Web Design is Built for the Future of Automotive Retail Travis Hafer Travis Hafer | Naked Lime Marketing | Automotive Marketing Consultant.

Advertisements

What is marketing? Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably. Marketing focuses.

AA Directions Automotive Profile April AA Directions & Cars 770,000 AA Directions readers drive a car, that equates to 86% of all AA Directions.

ELECTROMOBILE International Marketing Sarabjeet Gautum Avtar Akash.

S & L AUTOMOTIVE SOLUTIONS POWERED BY ICCServices Group.

Newspaper Media Drive Vehicle Sales December 2014.

USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS April 2, 2007.

Cars.com brings the power of the Internet to car shopping — and your dealership. Rates Online Ad only: $ per month Online/Print Packages: Pkg A -

CarSeeker Presented by: Tonya Clay Phone: (423)

Service Sales Solutions Business Optimization Presented by: Pamela Gentry Reynolds Web Solutions SET Team Reynolds Web Solutions SET Team.

Adding SubtractingMultiplyingDividingMiscellaneous.

Out of Home works for Motor brands. Leading Motors brands use Out of Home to drive awareness £6.2m EE £4.7m£3.2m£2.5m £2.25m £2.23m£2.1m£1.8m£1.65m.

Entercom [INSERT MARKET] Websites + Spotlight Advertising An Online Tool for Showcasing Auto Dealers and Featuring Real-Time Vehicle Inventory.

Google Automotive Shopper Influence Study

ADP’s Live Chat NEW: Live Chat from ADP DEALERSHIP AREA All Departments ISSUES Build Awareness of your dealership offerings Drive additional sales opportunities.

Case study: Zoopla Zoopla wanted to increase brand awareness and drive traffic online to their website. With the property market rocketing and rival competitors.

© 2007 J.D. Power and Associates, The McGraw-Hill Companies, Inc. All Rights Reserved. Online Automotive Shopping Gene Cameron Vice President, Media Marketing.

Community Newspapers Drive Results 5 Things You Thought You Knew About Community Newspapers.

Community Newspapers Drive Results

Page 1 Sales Strategies of the Past, Present and Future: A Journey Through the Evolution of the Automobile Consumer Sheri Michinok Director, Sales

TV Ads Prompt Sports / Luxury & Economy Buyers To Go Online For Additional Information; Much More So Than Any Online Media Source: VAB Automotive Likely.

Full Name I Company I Job Title I

Television Has The Greatest Influence On the Ballot Cast In a National Election Which of the following influences your final decision when voting in a.

AUDI CPO August 2015.

ARE UNSURE OF WHICH CAR TO BUY WHEN CAR SHOPPERS ENTER THE MARKET

Cinema Ads Are On Par With Social Media’s Influence

Used Car Advanced Ad brings

CASE STUDY: HOLDEN SPARK CONTENT AMP Objective Solution Results

TV Ads Encourage Consumers to Investigate Vehicles Online More Than Any Other Medium 1 in 2 likely buyers have visited an auto manufacturer website after.

In Local Community Elections, Television Is The Key Influence In Voter’s Final Decision Which of the following influences your final decision when voting.

your local vehicle dealership?

“Average Audience” During Any Given Minute Highlights The Engagement Gap Between TV & Digital Platforms 10x more people are watching ad-supported TV content.

Average Monthly Time Spent Minutes per viewer, Affluent Adults 18+

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

“Millennial Average Audience” Shows The Continued Large Engagement Gap Between TV & Digital Platforms 4x more Millennials are watching TV than are on Facebook.

Television Is Clearly The #1 Driver When It Comes To Making Likely Buyers Aware Of Their Local Vehicle Dealerships TV almost doubles the next highest ranking.

Regardless of Age, Gender or Ethnicity, the Vehicle Consideration List Is Short And Forms Early When you narrow down your search, how many vehicle brands.

Buyers Take Action After Seeing An Automotive Ad on TV

By And Large, Brands With Increased TV Spend Saw Much Greater Online Consumer Engagement And Vice Versa 19 of the 25 Automotive Manufacturers (76%) Analyzed.

TV Generates Instant Brand Awareness Among Likely Vehicle Buyers

Sampling of Brands: TV Spend vs. “Search Queries” Q4 YOY % Increase

4Q “Year Over Year” Comparison (4Q ‘16 vs 4Q ’17)

of which vehicle to purchase/lease?

Adult 18+ Average Audience (000)

Adult Average Audience (000)

Developing a Clearer Picture of Who’s Buying Light-Vehicles

TV Is In The Driver’s Seat When It Comes To Influencing Likely Buyers To Take A Test Drive At Their Local Dealership Source: VAB Automotive Likely Buyers.

samsung.com/samsungads

Collectively, Ad-Supported TV Brands’ Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source: VAB analysis.

84% By The Numbers: Top Trending Stats +

Black 18+ Average Audience (000)

Collectively, Ad-Supported TV Brands’ Digital Platforms Are Nearly Ubiquitous Online, Reaching Almost All Adults Left to your own devices Source:

Political TV Ads Drive Viewers To Further Discover A Candidate Online

Adult Average Audience (000)

Multiscreen (TV + online)

Multiscreen (TV + online)

Adult 18+ Average Audience (000)

Only 3 out of 10 Likely Buyers Searched Online to Obtain the Website Address of the Auto Manufacturer Website They Visited How did you first learn the.

Adding with 9’s.

Adding with 10’s.

Most Importantly, The Deep Relationship YouTube Enthusiasts Have With TV Content Influences Their Purchasing Decisions “I have eaten at a restaurant because.

(either a product I saw in an ad or in the actual program)

TV Ranks First in Helping Consumers Form Their Consideration List When They Are In The Market For A Vehicle Which of the following helps you develop your.

At Least Two-Thirds Of The Top 10 Trending Topics

Adding ____ + 10.

2019 MARCH GEORGIA WORLD CONGRESS CENTER.

Multiscreen (TV + online)

Multiscreen (TV + online)

Complete Vehicle Systems.

Presentation transcript:

TV Ads Motivate Likely Buyers, Driving Them to their Local Dealership – 2X More Than Any Other Medium Which of the following made you aware of your local vehicle dealerships? Less than a third of likely buyers found out about their local dealership through online search Direct mail/email marketing has a nominal effect on informing buyers about their local dealership Source: VAB Automotive Likely Buyers Study, November 2016; Base: Adults 18+ who intend on purchasing/leasing a vehicle in next 6 months; Q. Which of the following made you aware of your local vehicle dealerships? (Select any or all that apply)