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Insert case title © Bloomsbury Publishing plc All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers. Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

After completing this case, you should be able to: List learning objectives Bell, Ternus Chapter 2 © Bloomsbury Publishing Inc, 2017

Introduction Introduce key theories, keywords, definitions, business environments Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Case background and context Summarize the background information pertaining to the case problem to put into a broader context Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

The problem, challenge, or dilemma Outline the business challenge Include key supporting data and key facts Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Illustration / chart Input from case as appropriate Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Questions Identify the decision-maker in the case List 1 to 3 questions for students to discuss in pairs or groups Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Take-home exercises List further activities for students to complete in their own time Highlight key reading and other examples from the fashion industry Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

How to respond to a case study Guidance to students about expectations in responding to the case study. Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Discussion Students should present arguments for proposed solutions to the class, supporting their answers with evidence from the case Counter-arguments should be proposed by the educator to play devil’s advocate and draw out reasoning Debate should be visually documented as discussion occurs To close, provide a summary of all viable solutions to the problem Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

What really happened? Summarize the real outcome to the business problem, if applicable to the case How did the company/individual respond to the challenge, and what was the impact? Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc

Recap Return to the learning objectives and summarize the main theories and lessons demonstrated by the case Ask students to reflect on decision- making process and what they learned from the case study Bloomsbury Fashion Business Cases © Bloomsbury Publishing Plc