The Relationship Matrix: Existing Customers Strong The Relationship Matrix is your tool for developing focus — figuring out where to begin. Complete the visual of your relationships by plotting on the matrix where each relationship falls. To keep the visuals easier to read, complete a matrix for each of your constituency groups. Top right is your best quadrant — strong & important relationships 2nd priority is bottom right — important relationship, but needs improvement 3rd priority is top left — strong relationship but not necessarily important. Questions to consider are ways to leverage relationship and whether relationship will evolve to higher importance 4th priority is bottom left — not strong and not important. Consider the ROI of continuing to personally invest time in this relationship; it may be better suited for electronic communications What have you discovered as you developed these matrices? Weak Not Important Important

The Relationship Matrix: Desired Customers Strong Weak Not Important Important

The Relationship Matrix: Influencers Strong Weak Not Important Important

The Relationship Matrix: Connectors Strong Weak Not Important Important

The Relationship Matrix: Internal People Strong Weak Not Important Important