Products & Services Olive & Honey started as a hobby of buying, re-styling and re-selling vintage denim through Instagram in 2017

PRODUCT Olive & Honey offers unique items to clients based on their size and preferences. E-commerce business offering a wide selection of vintage items Each piece tells it’s own story

Market Analysis According to Shopify, the number of potential e-commerce customers will grow more than 1.2 million by 2020. (2018) The majority of this audience will be between the ages of 16 and 34 years old

2018 ROI

2018 Sales by Product

Competitors Current Future Vintage clothing lines that buy and re-sell Future E-commerce apparel companies Substantial competition Olive & Honey will offer consumers trendy apparel while providing high quality materials and quality customer service

Operating Strategies ORGANIZATIONAL STRATEGY OPERATIONS STRATEGY SERVICE QUALITY CUSTOMER SERVICE, FREE SHIPPING & FREE RETURNS. PRICE AFFORDABLE COST TIME ON-TIME DELIVERY- RESPONSIVE CUSTOMER SERVICE QUALITY HIGH QUALITY USA MADE APPAREL DIFFERENTATION: COMMUNITY INVOLVEMENT PR EVENTS AND MARKETING STRATEGIES. RECREATIONAL EVENTS DIFFERENTATION: INNOVATIVE ITEMS ARE CHANGING AS THE TRENDS CHANGE. UP-TO-DATE APPAREL DIFFERENTATION: LOCATION CONVENIENT- AVAILABLE TO ANYONE THROUGH E-COMMERCE.

PERSONALIZED SHOPPING EXPERIENCE Marketing Strategies EVENTS COLLABORATIONS SOCIAL MEDIA PERSONALIZED SHOPPING EXPERIENCE PACKAGING

Current Management Team Founder & CEO- Olivia Goff Maintains all aspects of Olive & Honey including but not limited to managing all monetary transactions, marketing, advertising, social media management and building relationships with consumers

Future Team Future Olive&Honey Team Other critical partners Customer Service Team Social Media & Events Management (website, social media accounts, creating/maintaining events) Other critical partners Manufacturers Influencers

Sales Forecast Year 0 (past year) Year 1 Year 2 Year 3 No. of customers 62 100 300 600 No. of Items Sold 160 480 960 Average Price $35.00 $60.00 Revenue $3,500 $9,600 $28,800 $57,600 Estimates based on 1.6 items purchased per customer

Income Statement Income Statement Year 1 (175 orders) Sales $9,600 $28,800 $57,600 COGS (manufacturing and shipping) $4,656 $12,106 $17,906 Gross Profit $4,944 $16,694 $39,694 Overhead (utilities, rent etc.) $102 $2,502 Net profit $4,842 $16,592 $37,192

Balance Sheet Balance Sheet (EOY) Year 1( 175 orders ) Cash for business $3,940 $17,430 $55,170 Inventory (based on having 5% of inventory remaining) $180.00 (9 items) $485.00 (24 items) $660.00 (33 items) Web Domain (prepaid) $102.00 102.00 Total Assets $ 4,222 $18,017 $55,932 Owner Equity $4,222

Cash Flow Cash Flow Statement Year 1 Year 2 Year 3 Beginning Cash Balance $2,000 $3,940 $17,430 Sales $9,600 $28,800 $57,600 Expenses $7,660 $15,310 $19,860 Ending Cash Balance $55,170

Potential Market Risks Fast fashion Pressure from consumers Customer returns, disputes and chargebacks

Offer Offer: 30% for $100,000 Current estimates based on personal equity