DEALER CONVERSION LOST Data points from a dealers Web site and CRM system allow us to understand people’s behavior from when they are researching online to what happens in the dealership. Having a conversion model built for your dealership, gives you more intel in to: setting sales goals, setting marketing budgets, and staff performance. DEALER CONVERSION SHOWED SOLD % CRM APPOINTMENTS % % SESSIONS SALES LEADS SOLD % FRESH UPS % VDPs DROP OFFS % LOST PROSPECT REENGAGEMENT: CRM & SITE REMESSAGING SUCCESS MEASURED THROUGH CRM, DEALERSHIP TRAFFIC, GOOGLE ANALYTICS, WEB PIXELS, CALL TRACKING