Crown and Griffin Books Fiction Genre Sales Report, 2006-2010

Summary This year, Crown and Griffin sold $220,110 in fiction books alone– just over half of our total revenue. We sell five genres of books: classic, mystery, romance, sci-fi and fantasy, and young adult. Sales of all books have been historically low throughout the recession, but sales in all fiction genres were up in 2010. For more information contact: Director of Sales

Overall Fiction Sales in 2010

Sales by Genre, 2006-2010 Old Management New Management Genre 2006 2007 2008 2009 2010 Classics $18,580.00 $69,225.00 $16,326.00 $10,017.00 $26,134.00 Mystery $78,970.00 $82,262.00 $48,640.00 $49,985.00 $73,428.00 Romance $94,236.00 $131,390.00 $79,022.00 $71,009.00 $81,474.00 Sci-Fi & Fantasy $16,730.00 $19,730.00 $12,109.00 $11,355.00 $17,686.00 Young Adult $35,358.00 $42,685.00 $20,893.00 $16,065.00 $21,388.00

Sales by Genre, 2006-2010

Five-Year Trends Romance has been our top seller since 2006, with greatest sales in 2007. Mystery sales have been strong, coming in second to Romance each of the past five years, and expected to exceed it in 2011. Young adult sales have been low since 2008. Classics sales were up in 2010, though still far lower than sales in 2007. Science Fiction and Fantasy sales were up in 2010, but still low.

Romance sales by subgenre 2006 2007 2008 2009 Teen 17% 18% 20% 24% Religious 12% 13% 10% Historical 35% 16% Vampires 5% 40% 43% Other 23% 8% 6%

What next? Continue to expand Romance Section Expand Mystery Section Next big subgenre: Historical Fantasy Expand Mystery Section Larger stock of new releases “Staff Picks” for older mysteries Bigger push for Young Adults Teen promotions- discounts, readings, book events Highlight Young Adult series Promote “Crossover” books Teen Romance Young Adult Sci-Fi Continue Classic Book of the Month Series Start Proposed Sci-Fi/Fantasy Book Club