Building Your Business & Integrating into your current Business

Overall Course Goals Your USP Market Definition and Avatar so you have Direction Year round marketing calendar Email Marketing Systems Social media marketing strategies Scalable golf fitness daily, weekly and monthly programs systems A growth plan Start assembling or perfect the right team around you Integrating into current facility etc. Specific plans for you

Questions on the homework assignments from Marketing? #1 Define Ideal Client and post to FB group #2 Make a list of all clubs within 30 miles of you with all info on decision makers #3 Set up Facebook page for business and ads account and pixel

Today’s Goals - Building systems so not stuck in business Delegate, quicker decisions, staying focused so you and staff know goals Memberships, punch cards, etc; SMART GOALS - Integrating golf fitness into current business What do you need? equipment/space/technology

Program Architecture Small groups Year round calendar Class outline by the minute Class outline by time of year Class focus points overriding principles Individual Large Groups Punch cards vs memberships

Membership/Training/Session Structure Memberships vs Pay to Play Layered vs Unlimited vs A la carte vs Packages How will your business grow and scale from a big picture standpoint? Does your facility fit that model and vision? Space, equipment, scheduling etc Does the model maximize your revenue and efficiency with staff?

Scaleable to control quality - There is only 1 YOU “People don’t run businesses, Systems Do” Flow Charts Onboarding a member How to open/close facility How to answer phone, take messages and notate communication Evaluation Hiring process Firing process Etc

Scalability Part 2 Does everyone understand client lifecycle? Does everyone understand their roles? Staff manual with clear company structure and job descriptions? Does everyone know everyone else's job descriptions? Have you thought about your structure with you removed from it? Who do you need for that to happen?

Communicating overriding goals to your team Make sure everyone clearly understands - explicitly We use a whiteboard in office 3 objectives for the year with names and tasks for each team member Time table on objectives SMART goals

Localized Command Empower your group leaders to make decisions and lead without needing to come to you first - DON’t MICROMANAGE This is only possible if everyone understands the mission and overriding goals - comes back to communication

Facilitate Staff Growth to ensure Business Growth Staff goal sheets and reviews Empower staff to make decisions with sales, treatments and other tasks

One overriding Question Could a client get from start to finish without seeing or talking to you and still have the experience as if they did? REPEATEDLY

Who is on your team? Accountant Scheduler Bookkeeper Fitness/Medical/Golf Pro Lawyer Cleaning Crew Fractional CFO Realtor Operations Director/Front Desk Web Designer Social Media Person Sales Manager

Integrating into your current business Country Clubs Satellite clinic What do they want in their proposals? What hoops will you likely have to jump through? Survey Proposal Member Board Meet with all current staff to make sure not stepping on their toes Logistics Logistics Logistics ie. billing, hours, appointment set up etc Rent vs profit share

Integrating into your current business Space Requirements: 10x10 for a hitting bay minimum plus walk behind space 25’ of length if going to use 3D Doppler At least 10’ ceiling How are you going to film if using camera?

Integrating into Current Business Technology: Minimum Requirements: Swing speed monitor Ipad with V1 Added: 3D Motion Capture 3D Doppler Laser Pointer Vertical jump mat Forceplate

Other Stuff Golf balls Netting Hitting Mat Tees (recommend rubber!!) Ball tray and Ipad stand Table for laptop if doing Kvest Testing sheet with all tests and clipboards Clubs

Picking the model to integrate Like picking a spouse...everyone has a different idea of what they want and what looks good to them Research them all and see what fits best for you and your situation

Last Class is All About You You will be directing the conversations, not me Going to be a Google Hangout Pre-determined questions from you sent to me by Wednesday before the class. Will be as long or short as you guys want Goal is to make it as specific to your needs as possible.