KOHL’S INSIGHT DECK Growth markets and strategic initiatives KELLY TACKETT June 2013 Research Director

Contents Introduction Major Strategic Initiatives Key Markets Conclusions & Implications Further Reading

1. Introduction

1. Introduction Corporate Structure Kohl’s operates promotional department stores under the Kohl’s banner across much of the United States as well as an e-commerce site, kohls.com. Kevin Mansell Chairman, President & CEO Richard D Schepp Senior Executive Vice President, General Counsel, Secretary Wesley S McDonald Senior Executive Vice President, CFO Don Brennan Chief Merchandising Officer Michelle Gass Chief Customer Officer Kenneth Bonning Senior Executive Vice President, Logistics and IT Peggy Eskenasi Senior Executive Vice President, Product Development

1. Introduction Kohl’s footprint spans much of the United States, with 1,146 stores in 49 states at FYE 2012. Kohl’s operates stores in three formats: prototype (88,000 gross square feet of retail space, which serve trade areas of 150,000-200,000 people); small (55,000-68,000 gross square feet, which serve trade areas of 100,000-150,000); and urban (125,000 gross square feet, which serve trade areas of up to 500,000; currently in New York and Chicago). Active