BUSSINESS 100 Demetria Benjamin Toddle Inn BUSSINESS 100 Demetria Benjamin

Agenda Company Description Objectives Management Team Marketing Analysis Competitors

Company Description Toddle Inn is a new company that will provide a full service child care facility with the commitment to provide quality care and education to children ranging 3 months to 12 years of age.

Learning Curriculum Curriculum Toddle Inn will concentrate on early childhood education to prepare children for grade school. Enrichment programs such as Spanish, Computer, Art, and World Cultures to enhance children’s education.

Objectives To utilize the most current academically endorsed methods to ensure that children have fun while learning the skills needed for long-term success in school and in life. Toddle Inn expects to see an operation net profit in month 10 of year 1, while seeing enrollment increasing by 32% every month until we reach allowed capacity. To develop a sustainable profitable, start –up business. Sales increasing to double first year sales by the end of year 2

Management Team Demetria Benjamin Kandice Pettigrew Tamika Woods Founder/ Owner Kandice Pettigrew Bachelors in Education Tamika Woods Masters in Early Childhood Education Thomas Hogan General Assistant

Marketing Analysis Clientele Strategy 80% Double-income families 20% Walk-In Strategy Incorporate a pricing structure where Toddle Inn services will be priced at 5%-10% less than other major commercial facilities. Toddle Inn will benchmarked customer service utilizing a special training course to ensure a customer-centric philosophy.

Marketing Analysis

Competitors Established, Franchised daycare centers Small home based facilities Independently owned

Conclusion I have really enjoyed this project; the experience will help me in the future with opening a child care facility. With all the information that I have obtained I have the resources to know all the requirements needed to write an excellent business plan and be successful.