Brand/Genius Making smarter business and brand choices Winning in today’s markets requires the foresight of Elon Musk, the creativity of Jonny Ive, the discipline of Warren Buffett, and the execution of Jack Ma. Great people, but they could be you. We help you explore future markets, innovate your business, shape your strategy, and make the right decisions to accelerate growth, and deliver long-term brand and business success. Brand/Genius is distinctive … it’s like the yin-yang of strategic development. It combines strategy and performance, creativity and analysis, customers and financials. The approach is fast and facilitated. It includes high-energy workshops, incisive research and disciplined analytics, plus lots of experience and expertise. We build on your best ideas, engage your people, explore every option, evaluate the commercial impact, and help you define a better future. We help you make smarter choices. Better strategies. Faster growth. Explore future possibilities Reinvent your brand Develop new business models Optimise your brand portfolio Focus new ideas and ventures Maximise the financial results