Every Mind Matters public health messages on sleep David Crepaz-Keay Senior Mental Health Advisor, Every Mind Matters, PHE

The campaign is The campaign is not Role of the campaign The campaign is A preventative, population level campaign designed to help people proactively manage their mental health Broad enough to benefit all audiences whatever their mental health status Promoting personal understanding of mental health to drive self-care action Ecosystem of content that has a destination but is distributed to where our audiences are The campaign is not A remedial campaign driving people to seek medical help A suite of diagnosis tools to use as a proxy or replacement for clinical treatment Niche or micro-targeting specific audience groups An advocacy campaign attempting to tackle cultural stigma Just a hub we need to drive our audiences exclusively to

Home page: Every Mind Guide #1

Home page: Every Mind Guide #2

Home page: Every Mind Guide #3

Every Mind Matters – Sleep content Video Action plan Tips Case studies

Other PHE sleep resources Employer Toolkit on Sleep and Recovery that PHE produced with BITC https://wellbeing.bitc.org.uk/all-resources/toolkits/sleep-and-recovery-toolkit Current public facing: a. ‘Every Mind Matters’ campaign b. ‘Rise above’ campaign – focussed on teenagers c. ‘One You’ – focussed on adult. Resources hosted by other organisations that support people seeking help: a. NHS choices (PHE is part of the regular review group) b. Minded training module on sleep in adolescences for parents, youth workers and teachers (PHE co-wrote the content)