ADVERTISEMENT RESOURCE Creating an Emotional Connection (10minutes) https://www.fastcompany.com/3017976/8-keys-to-creating-an-emotional-connection-between-products-and-people Please read the article and take notes. There is valuable information within that can help strengthen your 15-second advertisement.
15-second Advertisement Sample Mug by Ember https://www.youtube.com/watch?v=Ufzn5tfkWrE I would like you to use this format for you own advertisement. This commercial includes the following: Product / Prototype (this is not mandatory in your advertisement) Demographic Description of product Tag Line (verbalized, but yours may be on-screen) End Scene w/ Logo
Today: Finalized Roles (who’s responsible for which deliverable?) Finalize Video Concepts (choose one to produce, arrange plans to shoot) Begin Rough Drafts for Company Logo Wednesday 18th, please have a refined draft of your prototype and a plan to execute. Monday (next week) please plan to show progress!