BEER 'S #1 Beer is the largest alcohol beverage category Off-Premise / Mass BEER 'S #1 Beer is the largest alcohol beverage category AND GROWING Beer sales trend (’000) %SHARE $ DOLLARS 49% 35% 16% 46% 37% 17% $37,773,790 ‘15 $36,331,182 ‘16 $37,242,066 ‘17 ‘18 $38,055,611 +1.2% 4-YEAR CAGR MORE SHOPPERS, MORE OFTEN Beer reaches the highest number of consumers and drives the most trips Household Penetration 2018 32.0% 47.8% 44.7% 6.9 5.7 8.3 Trip Frequency 2018 REPEAT BUYERS Beer drives higher repeat buyers than wine & spirits BASKET RINGS Beer delivers a high value basket ring +60% WITHOUT BEER 5$4.81 WITH BEER 8$7.85 46.5 % 39.0 % Source: Beer Marketer’s Insights Beer Industry Update | Source: Nielsen RMS xAOC+Conv+Liquor Source: Nielsen Homescan Premium

Beer reaches the highest number of consumers and drives 48.1 % 47.0 % 30.8% 15.6% BEER BRIEF Beer has higher loyalty across channels than wine & spirits Beer has among the highest $ growth trends in all CPG Beer reaches the highest number of consumers and drives the most trips Beer drives strong basket rings