As Non-commercial speech

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Presentation transcript:

As Non-commercial speech Billboards As Non-commercial speech

Overview Outdoor advertising is recognized as a medium of “speech” Billboards deliver commercial and non-commercial messages Non-commercial: paid and un-paid

Non-commercial Paid

Non-commercial Political (candidates, parties, causes) Increasing segment of total Fragmentation of broadcast

The David Scott story

Senator Barbara Mikulski

Group Affecting Election

Public Health

Donated Space $400 million a year Ad Council partner Longstanding tradition

Ad Council $100 million 2006: Preparedness Global Warming Clean Oceans

No. 1 with Red Cross

NAACP Recruitment Membership up

Promoting Values “Pass It On”

Helping Police Old idea Revived in Kansas City John Walsh using billboards

America’s Most Wanted

Concept Spreading

Fighting Crime Amber Alert Florida experience Opportunity with digital billboards

Fighting Crime Why it works Repeat exposure Anonymous

Conclusion Billboards are significant platform for non-commercial speech

Conclusion Our legal system recognizes billboards as a form of speech

Conclusion The importance of non-commercial speech on billboards increases, as other media fragment and as people spend more time outside their homes.