Tuesday Chapter 6 together Create “camp” brochure

Advancing the Cause Chapter 6

Albert Pujols Video http://www.cbsnews.com/video/watch/?id=7362328n&tag=contentMain;cbsCarousel http://nca.varsity.com/

On your sheet: What is a foundation? Organization that is established to maintain, assist, or finance other institutions or programs that are of an educational, charitable, or social nature.

Camps Why do young people participate in camps in the summer? Develop skills Interested—no time during school If hosted by celebrity, they think they can “get their foot in the door” Why do parents like them? Personal lesson with superstar Location Get rid of kids for the week?????

Camp Expectations What can families reasonably expect? Will the camper actually work with Superstar at camp? Superstar may only give a short welcome speech or only work with advanced campers. Superstar may not even be there at all! Only agreed to endorse the camp

Location Is it just a spot to drop kids off while at work Convenient and close to home Learn the basics of the sport in an unthreatening environment Or to learn advanced skills from top athletes Some adults will fly their child across the country to get this experience. Should keep in mind Campers safety, adequate facilities, well-trained coaches or councelors Childs comfort

What would draw more attendance to the camp? Your ideas…

Ways to enhance camp’s potential to be successful… Strong promotional campaign: Involvement of athletes Testimonials Strong media coverage

Things a camp can do to advertise services… Variety of media and methods: Radio announcements Local TV ads Contests Press releases Interviews Giveaways (t-shirts, sunglasses, etc. w/ sponsors) Community appearance

Difference b/w camp and clinic… Shorter time frame Concentrate on 1-2 skills Introduce a sport to beginners Lower costs Another name would be a “workshop”

Targeted advertising… Magazines & E-zine Read by enthusiasts Greater audience Need greater lead time for magazines Mailings & Brochures Direct mail—expensive; but, sent to researched group of customers—more success

Back Side… Create a camp ON YOUR OWN Use the class period to finish

Tuesday—Create “camp” brochure Make it good—put some time & thought into it Type of Camp Location PRICE What do you provide? Meals included? Need to bring equipment? Sponsors should be listed somewhere (if you have any) Should include AT LEAST: Name of Camp Dates Times What will they learn? Testimonial(s) Other important information Age groups Sample day?

Camp Examples http://www.lebronjameskingsacademy.com http://nca.varsity.com/