Differentiation Strategy Segmentation Strategy

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Presentation transcript:

Differentiation Strategy Segmentation Strategy PORTER GENERIC STRATEGIES STRATEGIC ADVANTAGE Uniqueness competency Low cost competency Differentiation Strategy Cost Leadership Narrow market scope Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. STRATEGIC TARGET Segmentation Strategy broad market scope Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.